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  • Writer's pictureJesse Carter

Multifamily Housing Trends for 2024: A Comprehensive Insight



Today, we delve into the multifamily housing industry, particularly the trends that are shaping the landscape in 2024. As we enter the second month of 2024, the world of multifamily housing and development is poised for significant shifts. From innovative design concepts to evolving tenant preferences, the multifamily housing industry continues to undergo a transformation that promises to redefine how we live, work, and invest in residential properties. 


Take a look back at predictions for multifamily housing trends in 2023 here.


Multifamily Housing Trends for 2024


In this comprehensive insight, we'll explore the multifamily housing trends set to dominate the scene in 2024, offering a glimpse into the future of urban living and investment opportunities. Whether you're a property developer, investor, or simply curious about the evolving housing landscape, this blog post will provide valuable insights to keep you informed and prepared for the dynamic year ahead.


Are you wondering whether multifamily apartments are a good investment opportunity? Find out in this article


Tenants expect technologically advanced properties


Technology now permeates virtually every aspect of our lives. As such, integrating property technology is no longer viewed as a mere perk; it's becoming an expectation. Renters today anticipate smart and connected features in their apartments, from keyless entry systems to app-controlled thermostats. Property management teams embrace technology to streamline operations, enhance security, and provide residents with a seamless living experience.


Eco-friendly living preferences


With a heightened awareness of environmental issues, renters are increasingly inclined to reside in environmentally friendly buildings. Sustainable features—think energy-efficient appliances, green roofs, and recycling programs—are no longer optional but essential components of modern multifamily housing. Streams Development recognizes this shift towards eco-conscious living and is committed to incorporating sustainable practices into our projects.


Are you following Streams Development on LinkedIn? We share more industry insights and updates there—don't miss out on the latest trends and news! 


Multifamily risk remains low


Multifamily housing is poised to maintain its status as a low-risk asset class, primarily because of persistent housing shortages in the United States that will fuel demand over the coming years. These shortages have had a twofold effect: a decrease in annual home sales and an increase in mortgage rates. Notably, the single-family home market is continuously declining as homeowners opt not to sell due to high-interest rates. 


Consequently, this scenario presents promising opportunities within the multifamily sector. Despite market uncertainties, multifamily development retains its appeal as a relatively low-risk asset class. This resilience is attributed to the relatively sustained high demand for multifamily units, making it a more attractive investment option than office or retail projects.


Emphasis on community as a top amenity


In the 2024 multifamily housing market, community spaces and experiences will likely emerge among the most sought-after amenities. Many residents seek more than just a place to live; they desire a sense of belonging and connection with their neighbors. 


To prioritize community, developers are looking to incorporate communal spaces into their designs, such as roof top gardens and outdoor courtyards. These areas provide opportunities for residents to interact and build relationships, fostering a sense of community within the building. Additionally, amenities like fitness centers, game rooms, and co-working spaces also promote socialization among residents.


Calls for greater diversity and inclusion


Inclusivity is no longer an option; it has become an imperative within multifamily housing communities. Today, tenants actively seek environments that embrace diversity, promote inclusion, and establish a sense of belonging. 

These communities strive to foster a culture where individuals from all walks of life can come together, share their unique experiences, and celebrate their differences. When developers focus on creating inclusive atmospheres, multifamily housing communities can create a vibrant and harmonious living experience that caters to their residents' diverse needs and aspirations.


Growth in smaller cities and suburbs


The multifamily housing landscape is no longer confined to major metropolitan areas. Development is expanding into smaller cities and suburban areas. 

This is driven by factors such as:

  • Lower living costs

  • Increased remote work opportunities

  • The desire for a more balanced lifestyle


This shift in housing trends reflects a growing recognition of the benefits of living in close-knit communities, with access to nature, cultural amenities, and a sense of belonging. As more individuals and families seek alternatives to urban living, these emerging markets are primed for growth and investment, offering new opportunities for developers and residents alike.


Amenities designed with remote workers in mind


The rise of remote work has dramatically reshaped the multifamily housing sector. With the increasing number of individuals working from home, today's renters have specific requirements when it comes to amenities.

They seek out multifamily properties that create a sense of community among remote workers such as:

  • Well-equipped home offices

  • High-speed internet connections

  • Co-working spaces

  • Communal areas designed to enhance productivity 


Demand is holding steady in South Carolina


Demand for multifamily housing in the US will continue softening in 2024 as it did in 2023—this was expected after years of increasing expansion. However, in South Carolina, where Streams Development is based, the demand for multifamily housing remains high, as Charleston Regional Business Journal explains in this article.


Increased demand for smaller premium apartments


Smaller doesn't mean sacrificing quality of life. In 2024, smaller apartment units will be popular among renters who prioritize efficient, minimalist living. Streams Development recognizes this shift and is designing compact yet well-appointed apartments with all the comforts and conveniences residents need within a more compact footprint.


Learn more about our projects here!


Summary: Preparing for the 2024 Multifamily Housing Market


We've seen how the multifamily housing market is evolving to meet renters' changing needs and preferences. Streams Development is at the forefront of meeting these evolving needs, from a focus on sustainability and community to catering to remote workers and smaller living spaces. 


Contact us today to learn more about how we can help you navigate the ever-changing landscape of the multifamily housing market and find your next investment opportunity. 


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